BEIT KKL

Beit KKL Centers of Excellence is a flagship social and educational initiative by Keren Kayemeth LeIsrael (KKL), created to reduce gaps between Israel’s center and periphery and to provide equal opportunities for students to build a better future. The project includes the establishment of approximately nine heritage centers in selected peripheral cities. Each center serves as a multidisciplinary space, bridging formal and informal education while supporting learning, community engagement, and personal growth. As part of my work at Beit KKL, I was responsible for designing visual materials aimed at communicating the center’s values and activities to the public. My work included the design of a large-scale outdoor billboard campaign, alongside branded materials created for the center’s internal and community-oriented activities. Within this scope, a branded tote bag was designed to strengthen students’ sense of belonging and pride, and was distributed during a flagship event marking the opening of the academic year at Beit KKL.